About Noorjax Consulting
Discover the experience, values, and people behind Noorjax Consulting.
Noorjax Consulting was founded in 2017 and is officially registered in Estonia and Chile. We specialize in simulation, optimization, and AI — helping governments, industries, and research institutions make better decisions before committing real-world resources.
Our approach is built on perseverance, strategy, and teamwork. Every project is tackled with the same tenacity — whether it's a warehouse optimization, a national transport policy, or an AI-driven manufacturing system.
Our Team
Felipe Haro
Founder
Felipe has developed simulation models since the early 2000s, but became an AnyLogic evangelist in 2013 working for PwC. In 2017, after leaving his work at Amazon, he founded Noorjax Consulting and started working as an independent consultant doing simulation models for students, start-ups, companies, governments and organizations in a vast range of applications.
Joaquín Guzman
AI & Advanced Analytics Lead
Joaquín is an Industrial Engineer from Chile. He worked as a teacher assistant for simulations and applied statistics at the Universidad Católica del Norte. He started working for Noorjax Consulting in January 2022.
Soheila Antar
Simulations Engineer
Soheila has worked in the construction industry since 2009 as a structural engineer. In 2017, she pursued her master's studies in construction management where she discovered the simulations world and used AnyLogic as a fundamental part of her Thesis. She graduated in 2019 and started working in Noorjax Consulting in December 2021. Soheila is also an instructor at Phoenicia University and Al Maaref University.
